The Business Idea That Will Make You Millions

IDEA NUMBER TWO

This will be of interest only to the man or woman

who has the self-confidence and the ambition to "run

the risk" of making a big income, which, we may add,

most people have not.

It is a suggestion that could be put into practical

operation by at least forty or fifty people in every

large city throughout the United States, and by a

smaller number in the smaller cities.

It is intended for the man or woman who can

write or will learn to write advertising copy, sales

literature, follow-up letters, collection letters and the

like, using the ability to write which we will suppose

that you possess.

To make practical
and profitable use of this

suggestion you will need the co-operation of a good

advertising agency and from one to five firms or

individuals who do enough advertising to warrant

their appropriations going through an agency.

You should go to the agency first and make

arrangements with it to employ you and pay you seven

per cent on the gross expenditures of all acounts

which you bring to it; this seven per cent to

compensate you for getting the account and for

writing the copy and otherwise serving the client in

the management of his advertising appropriation. Any

reliable agency will gladly give you this amount for

all the business you will bring.

Then you go to a firm or individual whose

advertising account you wish to handle and say in

effect that you wish to go to work without

compensation. Tell what you can do and what you

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intend to do for that particular firm that will help it

sell more goods. If the firm employs an advertising

manager you are to become virtually his assistant

without pay, on one condition, namely, that the

advertising appropriation is to be placed through the

agency with which you have the connection. Through

this arrangement the firm or individual whose account

you thus secure will get the benefit of your personal

services, without cost, and pay no more for placing its

advertising through your agency than it would through

any other. If your canvass is convincing and you

really take the time to prepare your case, you will get

your account without much argument.

You can repeat this transaction until you have as

many accounts as you can handle advantageously,

which, under ordinary conditions, will be not more

than ten or twelve; probably less if one or more of

your clients spends upwards of $25,000.00 a year in

advertising.

If you are a competent writer of advertising copy

and have the ability to create new and profitable ideas

for your clients you will be able to hold their business

from year to year. You of course understand that you

are not to accept more accounts than you can handle

individually. You should spend a portion of your time

in the place of business of each of your clients; in fact

you should have a desk and working equipment right

on the grounds, so you can get firsthand information

as to your clients' sales problems as well as accurate

information as to their goods and wares.

Through this sort of effort you will give the

advertising agency a reputation for effective service

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such as it would get in no other way, and you will

please your clients because they will see satisfactory

returns from your efforts. As long as you keep the

agency and the clients whom you serve satisfied your

job is safe and you will make money. A reasonable

expectation of returns under this plan would be a

gross business of $250,000.00 a year, on which your

seven per cent would amount to $17,500.00.

A man or woman of unusual ability could run the

figure much higher than this, up to, say, an income of

$25,000.00 a year, while the tendency would be,

however, to drop down to around $5,000.00 to

$7,500.00, which are the figures that the "average"

man or woman might reasonably expect to earn.

You can see that the plan has possibilities. It

supplies independent work and gives you one hundred

per cent of your earning power. It is better than a

position as advertising manager, even if the position

paid the same money, because it practically places you

in a business of your own - one in which your name is

constantly developing a survival value.